6 Activities to Increase Buyer Leads

A full pipeline year-round sounds amazing and somewhat impossible, right? It may be easier than you think. Being proactive and taking steps to fill your pipeline keeps you one step ahead. Make these activities a regular part of your routine and watch your buyer leads soar.

Create a Network

Sure, you probably market to the masses already, but what about the flip side of the coin? Potential buyers likely have other professionals in their lives. Personal bankers, insurance agents, and accountants are just a few examples. Their clients may come to them first – the people they already trust. They may ask for advice, but may also be looking for referrals. What if you were the ‘go-to’ referral for these professionals?

Become a Regular in Society

Make your face known throughout the community. Become a regular at the local restaurant or coffee shop. Get to know the wait staff. Host your meetings there and let them get to know what you do. Soon enough, other regulars and wait staff may start mentioning your name. When it’s part of a natural conversation, leads occur.

Create a Personal Brand

Even if you work for a company, you need a brand. People don’t want to work with a company; they want a ‘real person.’ What makes you different? What makes you special? Do you have a niche market? Maybe you specialize in finding historical homes or you help employees moving cross-country with ease. Whatever your niche is, brand it. Click to know more

Automate Follow-Ups

Time is precious. Follow-ups easily fall by the wayside when you get too busy. Who has time to go back through leads and follow up one-by-one? Automated follow-ups (especially via text) let your leads know you are thinking about them. The automation means you don’t take any time out of your day. Staying at the forefront of your target audience’s mind means they’ll reach out to you when they’re ready to buy. Learn how sparky can help you to follow up with your clients.

Provide Actionable and Free Advice

Be the thought leader in your industry. Show potential clients that you offer advice and care about them, not just the money you make. People like to know they are valued and one way to offer that is through free advice. Blog content, social media updates, and links to other professional advice are all easy ways to show leads that you care.

Use Your CRM

Your customer relationship management system is crucial to the success of your real estate business. Finding an easy to use system that allows talk-to-text or automatic information upload makes it easy to keep track of your database. The perfect system reminds you of follow-ups, sends them, and keeps track of your necessary actions. All of this keeps your pipeline flowing, even when you are too busy to take the time. Click to know more

What ways do you increase buyer leads in your pipeline? We’d love to hear from you. If you’re looking for a way to make nurturing your buyer leads easier, talk to us about Sparky and how he can help.

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