Every real estate agent knows that leads are the lifeblood of the industry. Everything that the company builds revolves around taking care and nurturing leads, which would eventually turn into opportunities. And let’s face it, generating and taking care of leads take time and effort. Here is where the lead funnel comes into place.
A lead funnel is a step-by-step process that a lead goes through when making any transactions. Imagine a real-life funnel. The same concept applies to a lead funnel wherein a lead goes through sifting important information until it goes to the bottom as qualified leads or customers. It is also used to determine which leads are ready for the transaction and those who need more nurturing.
The lead funnel is not a sure guarantee of gaining plenty of leads in one go, but with the proper understanding of your leads’ needs and the right marketing strategy, new leads will eventually find their way to you. Creating a lead funnel may seem like an intimidating task, especially for agents new to the industry, but with the right tools and resources, you can make your lead funnel directed to your target market.
The lead funnel basically has 3 things, the top part, middle and last part. These 3 parts are essentially the path which the leads must go through for qualification and final purchase. You might notice other realty companies having different ways of how they qualify their leads, but everything goes through the same concept of how the process works, from top to bottom.
The top is the most crucial aspect of your funnel. It is where your leads have their first interaction with you. Everything up here is all about awareness. Professionals make sure that their target audience becomes interested enough without sounding too needy or nonchalant. It is also where you get to introduce yourself and how you do your work in the industry.
You can utilize social media platforms to extend your reach to other people interested in your service. You can use ads, daily postings, and SEO-driven content to boost your reach.
This part is where the nitty-gritty comes into place. Now that they’ve come to know you, it’s your turn to know your leads. Most real estate companies have different approaches, but ultimately, the general idea is to gather as much information as possible to check whether they can qualify as customers or just an interested lead.
How well do they match your customer profile? How engaged were they when they first started to connect? You should be able to identify and segregate your leads according to how they behave during this part of the process.
The final stretches of the funnel are where the action gets going. After you’ve taken care of your leads and identify which ones go through as customers, it’s finally time to discuss their decisions in purchasing your services. You can send them newsletters, demos, consultations, and discount offers to help them decide to pursue their plans for their house and properties.
Having a lead funnel organizes the steps and complicated processes the business undergoes to get the customers flowing. Although most of the steps are similar in concept, it’s not always a guarantee that this type of funnel is successful than the other company’s lead funnel. Having a well-thought lead funnel is an advantage, but what truly makes it successful is how you apply it with your transactions.
Nurturing your clients is one thing, but other tasks must be done not to leave anyone out. FieldNotes offers plenty of services to help you organize and focus more on your clients rather than managing your data and take care of other administrative tasks. We also have a Smart AI assistant we call Sparky that you can carry around on the go. You can check out some of our services and find out more about what we can do to help you!
FieldNotes Ai relieves the soul-deadening drudgery of updating a CRM, tracking transaction management, or doing any database entry. That’s because our users are happiest in front of clients, not computers. Thank you for supporting our mission at FieldNotes Ai.