It is essential for brokers to continually grow a healthy pipeline of leads. During the busy season, you might be flooded with leads; but there will always be a lull in the season with not much activity. In fact, we are already starting to see a slight cooling off in market activity today. In times like these, it is a reminder to take the time to invest in relationships to generate leads. One strategy that could get you around the curve is to build partnership relationships and focus on the business community. It is often an overlooked avenue to develop and expand your sphere of influence beyond your friends and family.
Having a strong connection with people from other business sectors would greatly expand your reach and network. For instance, consider financial advisers, insurance agents, attorneys, and a lot more. In expanding your sphere, you are tapping into another source of leads that has previously been overlooked. Where do you start? Start with having coffee with your favorite insurance agent or your local financial advisor. As well, explore networking groups in your area. Some to consider are Business Networking International (BNI), Toastmasters or even your local chamber of commerce. The point is to continually invest in building relationships and be a part of the community. Once you start building relationships, you will begin to see the return in referral leads. What will you do this week to grow your business partnerships? Share with us your stories.