As we start the fall season, it’s a good time to reassess your goals and see what you can achieve in the last quarter of the year. Hear some advice from fellow real estate agents….
It’s the fall season and the kids are settling into their school schedule and so are you. Over the last several weeks, I spent time interviewing several seasoned veteran agents and real estate top producers and seeking their perspectives. The common thread is that the last quarter of the year represents the best opportunity to change your typical routine and create huge opportunities for your business. It is when the traditional real estate slows down that you can speed up. This allows you to create momentum and seize market share.
Based on the interviews, I’ve compiled a short list of key actions, as well as advice from top agents and industry leaders to set your business apart for success right when it matters most – the fourth quarter.
Break down your goals Why? Because if you can break a big goal down into the smaller steps needed to achieve it, you have a far better chance of achieving your objectives. Also, make sure you have the “right” goals and remember to write them down. Watch as John Doerr explains it in a simple and effective way on TedTalks.
Measure the results If you can’t measure the results, you can’t see where you are going. In one of the interviews with Jeff, a veteran agent of 20+ year, he was able to successfully shift his lead generation strategy to focus on his sphere of influence and quadruple his income.
Break the routine This past year has been a great year for the real estate market. However, the shift in the market requires all of us to change and use this opportunity to break the routine and focus on the right activities. It’s important to step up your lead generation. According to Emile L’Eplattenier, there are a number of ways to become a lead generator. Try several of them and don’t let your current ways limit your future success.
Always Follow-up If you are a gardener, you know that what you sow today reaps benefits. It’s the same for your business. That means that the leads you generate right now will determine how successful your fourth quarter is. If you focus on the right activities today, you could have your best quarter ever.
Your sphere. One of the newer and successful agents, Claire leveraged her sphere by organizing her database and getting systematic about who to reach out to. She explained, “I started using FieldNotes and was able to organize all my contacts into a single database. I categorized all my contacts as Cold, Warm, Hot and Prospect or Client. This way, I was able to target and reach out to each of my groups in a meaningful way..”
Take an hour out of your busy schedule, enjoy a good cup of coffee and think about what you need to do in Q4. May it be a successful one!
If you’d like to share your story or have ideas, we’d love to hear from you.