Factoid: Millennials are the fast growing segment of the real estate buying population
Millennials represent 25 percent of the population and can be key to your business success. While this segment can be a goldmine of opportunity, they can be elusive and hard to reach. According to Jose Costa, author of Leading with Edge, “to reap the benefits of a relationship with these new consumers, you have to know what makes them tick”. Millennials are interested to connect through innovative ways. In fact, an increasingly popular platform to connect with this segment is Instagram more than any other platform. Research shows that 60 percent of Instagram users are between the ages 22-40 – the age group of millennials. With that, it is hard to ignore this untapped customer base. How then, can we connect with millennial real estate clients on Instagram?
When reaching out to this segment of the population, consider some key takeaways:
So, go ahead, market to Millennials on Instagram and it can pay off significantly! This is the challenge for the week. Fieldnotes AI is looking forward to hearing your story on how you made this successful for you. Email us at email@example.com.