2020 has been rough! As COVID-19 spread throughout the world, economies went spiraling down, and home/self-quarantine and social distancing have become a standard routine for all. This new normal placed the real estate industry at a loss in the first few months. House tours got canceled, and face-to-face discussions were prohibited.
But even with this adversity, real estate companies thought of it as an opportunity to expand and venture into new platforms. With new technologies, digital marketing has improved and benefitted not just real estate agencies but also families who plan to buy or sell a property.
To maintain that competitive edge in 2021, here are some of the trends on digital marketing for real estate:
Social media has become a haven for digital marketing. Recent surveys show the increased social media spending since people are more inclined to use the internet than physical interaction. Instagram reels, Facebook market, and YouTube channels are some of the features that agencies are taking advantage of. Companies also used ads to pique the target market’s interest and expand the reach of advertised property or service.
Social media might not be enough to reach clients as some people tend to rely on the company website rather than their social media accounts. With this, agencies are now boosting efforts on their newsletters in reaching possible clients. Most professional real estate agents also consider email marketing as a powerful tool to connect to leads.
As face-to-face house tours are temporarily banned, virtual tours are a perfect tool to replace physical house tours. The use of Virtual Reality (VR) technology makes use of the ability to experience a house tour and interact with the surroundings without having to step outside the comforts of your home. Panoramic and 3D shots are also available for those who don’t have VR technology.
Besides checking every detail of the house, buyers also consider its accessibility to essential establishments such as schools, local businesses, and necessary amenities. Before all of this problem with the COVID-19 happened, real estate agents drive around the neighborhood for a tour. You can still have that same feeling with aerial drones and have the neighborhood tour around the area with aerial shots. Some prerecorded aerial videos are already available on most real estate agency sites.
Up-to-date websites are more inclined to have plenty of clients as people integrate site inactivity as spam sites. And so, sites with recent articles relating to real estate and testimonials strengthens the client’s trust with the agents. The sites’ welcoming pages should highlight services offered like 3D virtual tours, galleries for listed houses, and prerecorded videos of aerial shots to excite and intrigue visitors. Chatbots or virtual assistants also help keep the website alive, assisting site visitors and answering some of their inquiries.
Buying and selling a house in the year 2021 can be challenging. But as we face a new normal, the rise of digital marketing has made its grand entrance through the industry. Although digital marketing has been around for quite some time now, its recent increase only became more apparent as people tend to run to the internet for information. Establishing an online entity that could interact with possible clients without compromising anyone’s health is the best way to utilize the rise of online activity. Whether you’re looking for a new home, selling a house, or connecting and reaching out to more leads, these trends can surely help you build that online presence you’ll be needing.
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