Previously, we’ve talked about the power of referrals – warming up to clients and their circle. Now let’s talk about maximizing and increasing our reach.
Do you conduct your meetings outside your office? The coffee shop perhaps, or a restaurant nearby?
This may be an unseen opportunity to get plugged in the community and hence, increase your network of leads, especially if you do your meetings regularly in the same settings. This way, you will be able to build a good working relationship with the staff. There are perks of being a regular, and you may know that. Such places may even be made available for you to organize events wherein you can do some marketing through teaching – how to go about buying a new home, when is the best time to sell, and the like. Seminars,too, will be able to give you the chance to shout out to people how you would help them find their perfect spot.
We know of an agent who was able to pool in leads using this method. He discovered a good coffee shop to conduct meetings and started leading his team and clients there. The cafe’s management eventually noticed that he was a regular and was actually bringing in customers. They then reciprocated through discounts and warm treatment – both to him AND his clients! This agent even experienced closing a deal because of the cafe’s good vibe.
Try this out and share your experience to Sparky! We’d love to hear from you.