In a world full of realtors, how do you stand out? What makes a potential buyer or seller choose you over the realtor down the street? It all comes down to your personal brand.
Even if you are a one-man real estate business, you need a brand that portrays your message. You need to give clients a reason to choose you.
How do you build that brand? Keep reading to find out.
Realtors can market homes and win bids; otherwise, they wouldn’t be a realtor. But what sets you apart from the realtor down the street? What do you specialize in that other realtors don’t?
Here’s where it gets fun. Once you create your brand or image, it’s time to show it to the world. Create a tagline and make it the signature on your real estate business emails. Make a profile photo for your social media pages, and create print material with the same information.
As you share your message with the world, stay consistent. Post to your social media pages consistently, at least once a day. On those pages, share images, stories, and testimonials all to contribute to your brand. If a customer leaves you a rave review, post it. If you find an image or meme that resonates with your mission, share it. You want your target audience to look to you for inspiration, not just as a person looking for sales.
When you build a brand, you build a relationship with potential clients. Not everyone in your target market will become a buyer or seller with you. But, with consistent marketing and branding, you’ll build the trust within the community that potential clients desire.
With that regular communication and level of trust, the leads and sales will start rolling in without conscious effort. The effort you put into building and maintaining your brand will bring the clients coming out of the woodwork.
How do you build your brand as a realtor in the booming real estate business? Do you have a way to manage your relationships and more importantly, nurture them? If not, click here to learn more about how Sparky can help you.