Every real estate agent knows that a CRM (Client Relationship Management) solution is important for running their business. The problem is that it’s not easy to use or it just takes too much time to manage. The impact is lost opportunities with old clients, referrals from your contacts, or even reaching out to previous prospects. Based on interviews with real estate coaches, here are 4 key things to look for in a CRM that will help you build your business.
Dealing with numerous listings, requests and inquiries can be tough, especially when you’re weighing out who you need to be following up with first. This is where the segmentation help’s brings you more deals. Focusing on your Spheres (segmented contacts) results in upwards of 30% to 40% higher conversion rates than buying junk lists! Your Real Estate CRM should have the capability to break down or divide your leads into sections based on specific qualifiers or parameters. Some of those qualifiers might include budget, goal, profession, special needs, pre-approval status, urgency of your lead to buy or sell, etc. Aside from those, you should also be able to determine whether you’re dealing with cold, warm, or hot leads, without having to re-categorize every day. Most importantly, a smart real estate CRM should bring to the table the ability to automatically capture and store countless sums of customer data (Name, Address,E-mail, Phone Number, and Mobile Number), in a very easy way, which will save you huge amount of time in doing data entry.