Increase Buyer Leads Like a Pro – Part 1 - Customer Engagement Powered by AI

Increase Buyer Leads Like a Pro – Part 1

Create a network. It sounds simple, right? You have your people and they send you referrals. How do you get ‘your people’? You must branch out, be creative, and most importantly nurture your network.

Want to learn the best ways? Keep reading below.

1. Join the Local Chamber of Commerce

Enjoy the free PR your local chamber of commerce may offer. Chamber of commerce groups proudly promote their members. Many provide a variety of events, sub-groups, and speaking opportunities. All of these activities help get your name out in the community. Test the waters initially. See which events benefit you and which aren’t the best match. Pick and choose wisely and nurture the connections you make. You’ll continually grow your network this way.

2. Find Paid Networking Events

Yes, it costs money, but you’ll get more serious prospects. People that pay to go to a networking event really want to network. They want to know what you have to offer and they want to share with you. It’s a mutually beneficial situation. Choose events that are within your industry as well as a few outside of it – real estate affects everyone.

3. Attend Trade Shows

Seek out the hottest home and trade shows in the surrounding areas. You’ll probably find several a year. What you’ll find there are people interested in real estate. Whether it’s buyers, lenders, builders, or suppliers, they can all be a part of your network. Get out there, talk with people, use your listening skills, and create relationships that benefit both parties.

4. Host Events

Show the community your expertise. Host seminars or get-togethers – give yourself the opportunity to be known in the community. People will look up to you as the ‘expert’ and may stay to talk with you afterward. This is your chance to create relationships and broaden your network.

5. Create Social Networks

Don’t underestimate the power of social media. Create a separate business profile, don’t use your personal profile. You can use your friends and family as starting points to get your followers going, but don’t post personal information on the pages. Instead, post useful advice that makes others look up to you. Provide value (for free) and the referrals will come to you naturally. Facebook and LinkedIn are both great places to create professional profiles.

6. Play Nice with Other Realtors

Don’t dismiss the benefit of being the ‘friendly realtor.’ If you meet other realtors at your events, get to know them. You never know when you may be able to help one another. If you specialize in certain transactions or areas, you may come to mind when that realtor is ‘stuck.’

Don’t forget to add all new contacts to your CRM. Networking is fruitless if you don’t keep it organized. Track as much information as possible including their name, business, how you met, and/or something about your conversation that will help you recollect who they are.

Interested to learn more?

Want to see how Sparky can help you keep track of your network? Click here to learn more.