Increase Buyer Leads Like a Pro – Part 4 - Customer Engagement Powered by AI

Increase Buyer Leads Like a Pro – Part 4

It’s not enough to get the leads – you have to nurture them. Following up with your leads should be high priority in your business.

What if you don’t have the time? What if you are so caught up with your current pipeline that there aren’t enough hours in the day to nurture those leads? That’s when you automate your follow ups. Learn how Sparky can help.

Is automation worth it? Keep reading to find out.

Immediate Reaching Out

You pay for those expensive ads or your landing page to bring in leads. What if you’re too busy to get back to those leads, though? Sure, you can just let them slide through, but then you could be giving away business. Why throw money out the window?

Instead, automate your follow ups. Immediately reach out to interested clients with a text message or email. Introduce yourself and start a conversation. If the lead is ready to move forward, it may spark a conversation, which could lead to a new transaction for you. If the lead isn’t quite ready, though, they’ll need nurturing.

Nurturing Leads That Aren’t Ready

Not every lead will turn into a client immediately. Some people get in touch out of curiosity rather than immediate need. Some people won’t actually want to talk to you for months or longer. They just wanted some basic information as they explore their options.

Nurturing these leads is imperative, though. You can’t predict when the lead will become a client. If you stop nurturing, that answer could be never. Instead, send automated texts and emails as a way to ‘check-in.’ You’ll make the lead feel good and keep yourself at the forefront of his or her mind. Sparky can do it for you.

Avoiding the Dreaded Dry Pipeline

We’ve all been there. Your pipeline is so full that you can’t focus on anything else at the moment. Your complete focus is on your current clients’ needs. Once you get through the busyness, you find yourself without clients and starting from square one again. No one wants to start there.

Automating follow-ups helps avoid those dry spells. You’ll always have leads in your pipe that you could potentially turn into clients once you have more time. You collect the leads year-round, whether you’re busy or not. Following up with them often helps keep them ‘warm’ while you nurture your current clients’ immediate needs. Once the time is right, you can connect again ‘in real life’ and strike up a deal.

Automation Makes Life Easier

Automation makes you more productive. Now you can nurture your current clients while reaching out to new leads at the same time. You can even reach out to old leads that may have fallen by the wayside but can be brought back to life with just one text or email.

Stop putting all of your eggs in one basket. Focusing on your current clients is important, but so is nurturing potential future clients. Automation is the key to saving time and headaches. Don’t worry about prioritizing – let automation do its thing while you do yours.

Are you ready to automate your follow-ups? Find out how Sparky can help!