You’ve created your network, put your face and name out in society, and created your brand. You’ve even worked out a way to automate your follow ups, but is that enough?
Honestly, lead generation never ends. You should never get comfortable and assume enough is enough. That’s why using the internet to your advantage can help cultivate leads you’d probably never have gotten otherwise. The internet makes it possible for you to show off your expertise, become the local expert – the one that provides actionable and FREE advice.
Free Advice Brings in Leads
No one likes to feel like they have a dollar sign over their head. If you constantly look at people as leads, they are going to get turned off. Instead, show that you genuinely care about the people of your community. Offer free advice that positions you as the expert. Create a blog or a social media page; give advice without giving up all of your secrets.
As people subscribe to your blog or social media channel, they will view you as a wealth of information. They’ll take your free advice, but more often than not, they’ll remember you when they need to buy or sell a home. That free advice could turn into a paying client even if it’s a few months or years down the road.
It takes time to establish yourself online. People need to learn that they can trust you. The key is in the consistency. Yes, it will seem strange to start a Facebook page and post updates when your only follower is yourself and your mom, but do it. The subscribers will come.
Keep updating your status with beneficial information. Don’t just focus on marketing though. Don’t make it seem like you are desperate for leads. Instead, put real advice out there. If you have a blog, write how-to posts, community information posts, and even funny posts. Let your personality shine through and link the posts to your social media pages
As people start to read your content, they may subscribe. They may even share your content on their own pages – that’s the beauty of the internet. It’s word of mouth times 100. Once one person shares your page, others may too and before you know it, you have more subscribers than you can count.
Share the Love
Don’t focus on sharing only your own advice. Show that you are a team player. Follow other influential real estate professionals and share their information too. This shows your followers that you truly do care about them and the information they need.
You never know when your good deed will be returned. If you write a killer blog post that goes viral, chances are other professionals in the industry will share your post too. It’s kind of the ‘you scratch my back and I’ll scratch yours mentality.’
Don’t underestimate the value of the internet. You’ll reach leads that you may never have come across otherwise and you’ll position yourself as the expert in the area.
Let us know how you use the internet to cultivate your leads and if you need a way to corral those leads, contact us to see how Sparky can help.