You’ve put in all of the hard work to bring in the leads, but now what? Your leads need organization.Sure, you could take notes, send yourself text messages, and sit at your computer day and night, but there’s no organization to it. Without a proper CRM, you can’t effectively manage your leads.
An automated system does the manual work for you and we suggest that you take advantage of it. Each of our previous steps requires you to do the work. A system can’t generate your network, have face-to-face conversations, attend events, or create your blog, but it can effectively keep track of the information you collect if you choose the right CRM.
Just what can a CRM do for you? For starters, it can organize your information. Taking the time to build a network, create a blog, attend events, and get face-to-face exposure is great, but now you need a way to corral all of that information.
Your CRM should capture the information in an effective manner. Yes, there are CRMs out there that require manual input. Again, what good will that do you? Now you have to find the time or pay someone to enter the information for you. We bet you can find better ways to use your money.
The right CRM should:
Instead, choose the CRM that suits your needs now before you need it. As you bring leads in, you can slowly adapt to the system, and find your groove. Once you really get going, using the many tips provided in this series, you’ll have a lead generation system and CRM to manage those leads perfectly.