Let’s head straight to the topic. Why is marketing important to realtors? It’s a question often overlooked by the industry but greatly impacted how things are going for the market. Marketing is an agent’s main ammunition in the real estate industry. It serves as a primary method to tell your story to the people you are and what you do. It’s one of the key things you should master and refine as you work your way to the top.
Branding is an effective way to make yourself known to your potential clients and the people in the real estate industry. It’s one of the basic marketing strategies businesses always use to show themselves and their services to the market. Good branding makes people remember you in an instant with just a logo or a tagline.
A personal business logo is a big factor for a good first impression. Design your logo to capture what you want people to know you at first glance. Hire a professional graphics designer to adjust and add other features that would make your logo stand out from the rest.
Expect to have a big database when your branding becomes successful. Every lead could spread your name from a friend to another, especially when you already established a good reputation.
Digital marketing has been around for years, but it was only last year that it became mainstream. Companies turned to and relied heavily on the internet for their branding. Those with existing digital footprints expanded their reach to different platforms and started updating their information to attract more leads and extend their reach.
A recognized and trusted website is considered a successful marketing platform. Most realty companies do their best to keep their websites up-to-date to entice leads to inquire and avail of their real estate services. Most website visitors usually turn to the site’s blogs and testimonials section to see whether their services served past clients with pleasing results.
Besides company sites, realty agents and brokers rely on social media platforms to increase their digital footprint. Most people turn to the internet and social media platforms for information and entertainment. Some also rely on social media for background research and fact-checking on specific people. Having enough digital footprint on popular social media platforms gives enough security to gain your client’s trust.
Pushing your clients to believe that your services are worth their money is old school. Most people find it annoying when salespeople tend to oversell their products and services, giving less and less attention to how the customer feels. Ninja selling is a marketing strategy that focuses more on connecting with the clients than selling your services. It gives clients a more relaxed environment when doing their transactions with a real estate agent. It also reinforces their trust, possibly getting agents referred to more leads, increasing sales, and gaining a good reputation. Ninja selling is not just about the idea of connecting with the client. It also emphasizes the discipline and mindset a person should always carry when dealing with new and possible clients.
Ninja sellers often have virtual assistants who help them organize and perform time-consuming administrative tasks while balancing their relationship with the clients. Fieldnotes offer a unique virtual assistant that can help you focus more on your relationship with the client and improve your marketing skills while still managing other responsibilities relating to your transaction. Sparky, an AI virtual assistant helps you schedule, organize and update all your needs with just a tap from your phone. Boost and improve your digital marketing strategies with Sparky, and together create the best version of you.
FieldNotes Ai relieves the soul-deadening drudgery of updating a CRM, tracking transaction management, or doing any database entry. That’s because our users are happiest in front of clients, not computers. Thank you for supporting our mission at FieldNotes Ai.