Stop Being Afraid to Ask for the Business - You’ll Get It!

We’ve all been there. You don’t want to ask for the sale, it’s intimidating. But what if you asked and they said ‘yes’? Isn’t it worth taking the chance? Lead generation and conversion rely on you being brave and asking for the sale.

It’s time to step out of your comfort zone and learn how to just ask.

Ask After Nurturing

Now, we’re not discounting the value in nurturing your leads. You need to do that first and you need a qualified CRM to help you do that. Stop focusing on the mundane tasks or letting them get lost in the shuffle. Learn to nurture with:

Follow up phone calls
Emails on birthdays or holidays
Quick texts
Coffee or lunch dates

Once you cultivate that relationship that the lead wants, then you shouldn’t be afraid to ask for the sale. Let your leads know that you care about them and the greater good of the community. Then they will be ready to say ‘yes’ when you ask for the sale.

Don’t be Afraid of Mistakes

We are all human – we all make mistakes. So if you blunder when asking for the sale, so what? Chalk it up as a learning lesson. We would all be perfect if we didn’t make mistakes, right? What fun would that be? Take that blunder, make fun of yourself and move on to the next one. Or even try nurturing the same lead again. Potential clients may even see you as more relatable if you do make a mistake.

But again, if you don’t ask your leads for the sale, you won’t get it. That’s a hard no. Wouldn’t you rather take a chance on potential clients actually saying ‘yes’ rather than assuming it will be a ‘no’?

Don’t Forget to Ask for Referrals

Once you convert your lead into a client, your job’s not done. You still need to nurture that client because guess what he/she can be That’s right, a source of referrals. Wouldn’t you rather have warm leads that you know can covert than a whole slew of cold leads that may or may not turn into clients?

Nurturing your current clients while they are in your pipeline and long afterward is the secret. Again, you have to ask and you can’t be afraid. What can it hurt? Why not make it fun? Make it a competition. Offer incentives for each referral they provide. Increase that incentive if the referral turns into a client that closes on a sale. Watch as your current and past clients suddenly become a wealth of information.

Don’t forget, that to nurture new, existing, and past leads or clients, you need a good CRM. What good does a full pipeline and a magnitude of leads do you if you aren’t organized? Put the post-it notes down and stop typing into your phone. Loose notes and random texts to yourself only get lost in the shuffle.You need a proper CRM that will not only keep track of your information, but keep you organized too.

We’d love to hear from you, what do you do to nurture your leads and clients? How do you ask for the business and more importantly, how do you stay organized?